Design Styles

Cottagecore, Coastal Grandma & Beyond: Niche Styles Explained

MyHomeRead Team
MyHomeRead Team
12 April 2025

Let’s face it: design trends move faster than your morning coffee brews. One minute, everyone’s painting their walls greige and the next, your feed is flooded with ruffles, seashells, and something called a “cozy maximalist reading nook.”

If you've ever wondered what the heck "Cottagecore" is, whether you qualify as a "Coastal Grandma," or if your current vibe is more "Scandinavian Grandpa meets Brooklyn Plant Parent" — you're in the right place.

This guide is here to decode some of the internet's most beloved (and bizarre) niche home styles in plain English. No gatekeeping, no design snobbery — just fun, approachable explanations and inspiration you can actually use.

 


1. Cottagecore: The Art of Pastoral Escapism

Vibe: Your house was styled by a Jane Austen heroine with a Pinterest account.

Key Ingredients:

  • Floral everything (wallpaper, bedding, teacups)

  • Ruffled curtains, vintage linens

  • Antique furniture, worn wood, soft lighting

  • Baskets. Lots of baskets.

  • A sourdough starter named something like "Harold"

Good For: Daydreamers, plant parents, lovers of romance novels and open shelving.

Pro Tip: You don’t have to live in the English countryside. A floral pillow and a dried flower bouquet on your nightstand? Cottagecore activated.

 


2. Coastal Grandma: Meryl Streep in a Linen Button-Down

Vibe: You spend summers in the Hamptons and winters alphabetizing your tea collection.

Key Ingredients:

  • White slipcovered sofas

  • Neutral palettes with sea glass accents

  • Wicker furniture, breezy curtains

  • Oversized button-downs and fresh lemons in a bowl

  • Soundtrack: Nora Ephron films on repeat

Good For: Minimalists who want warmth, beach lovers who hate seashell overload.

Pro Tip: Think breezy, not beachy. Skip the novelty lighthouse decor and aim for "retired Vogue editor living her best life by the sea."

 


3. Grandmillennial: Your Grandma’s House, but Make It Instagrammable

Vibe: A high-energy mix of old-school charm and modern flair.

Key Ingredients:

  • Skirted side tables and pleated lampshades

  • Blue-and-white china everywhere

  • Needlepoint pillows with sass

  • Wallpaper that looks like a 1940s wedding dress

Good For: People who never met a chintz they didn’t love.

Pro Tip: Balance the vintage with something crisp and modern—like a sleek sofa or clean-lined gallery wall—to avoid "granny overload."

 


4. Japandi: Zen Meets Scandi

Vibe: A minimalist walks into a Muji store and falls in love.

Key Ingredients:

  • Low-profile furniture

  • Muted color palettes

  • Natural wood, matte black, linen

  • Clean lines with cozy textures

Good For: People who believe tidying up is a lifestyle and who find joy in a perfectly folded throw blanket.

Pro Tip: Less is more, but comfort matters. This style thrives on intentionality—so skip clutter, but invest in quality basics.

 


5. Dopamine Decor: Maximalism Gets a Sugar Rush

Vibe: A confetti cannon exploded, but in a chic way.

Key Ingredients:

  • Bold color combos (hello, hot pink + emerald green)

  • Mixed patterns and textures

  • Unexpected wall art, funky lighting

  • Basically: joy on steroids

Good For: Color lovers, creatives, anyone who’s ever said "more is more."

Pro Tip: Choose one or two colors to ground your chaos. That way your space looks playful, not like a unicorn had a nervous breakdown.

 


6. Organic Modern: The Cool, Calm Collected Type

Vibe: Minimalist, but they meditate.

Key Ingredients:

  • Earthy tones (clay, sand, sage)

  • Natural textures like stone, wood, linen

  • Oversized art and sculptural furniture

  • Open space, low clutter, warm lighting

Good For: Fans of neutrals who still want soul.

Pro Tip: Think: the lovechild of a desert spa and a Brooklyn loft.

 


7. Dark Academia: Gothic Meets Ivy League

Vibe: You live in a haunted library with great lighting.

Key Ingredients:

  • Moody color schemes: forest green, oxblood, charcoal

  • Antique books, candles, old globes

  • Leather chairs, vintage desks

  • Art that looks like it has a secret

Good For: Literature lovers, wannabe professors, anyone with a trench coat collection.

Pro Tip: You don’t need a spiral staircase or thunderstorm soundtrack (but it helps). Try a dark accent wall and thrift-store bust.

 


Final Thoughts: Style Your Way

Design trends come and go (remember Tuscan kitchens?), but what matters most is how your space makes you feel. Whether you're a full-on Cottagecore enthusiast or just adding a little Japandi calm to your chaos, embrace the quirks that speak to you.

Mix, match, and most importantly, have fun with it. Because the best design trend? Making your home feel like you.